Meet Our Entrepreneur: Expert in Marketing, Brand Management, and Digital Media. With over 8 years of experience in international FMCG companies, he has honed his skills in research, technology, and team play.
Specializing in creative and digital brand management and marketing communication, he has helped numerous companies set the rules of the game. Learn more about our professional team leader here.
At first glance, you may perceive Sezer as just a regular person, but in reality, they are a miracle just like you. You may be wondering how this could be possible
According to the my perspective, believing in something related to our soul can unlock the power within us, allowing us to feel love, use affirmations, and connect with the universe. It is natural to want to share these feelings with those closest to us, but sometimes, we may make mistakes and choose the wrong path. However, these experiences are a gift that can help us empower our souls.
The author advises against dwelling on the reasons behind our mistakes and instead encourages us to focus on the lessons that can be learned from the results. Once we understand these lessons, we will be ready to take action.
It is important to think differently and realize that we may not be able to single-handedly change the world, but we do possess the power to spark new ideas and bring positive change to ourselves, our communities, and even the world. By feeling the power of love and embracing change, we can achieve what we deserve. All we need to do is think about what we truly need, and the cosmos will take care of the rest.
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Achieving success depends on our effort
Just dreaming won't get you to your goals, time is valuable. Take action.
ABOUT ME
Kayseri, 1988, Single
PERSONAL
B Class Driving Licence
Military service has been done
SUCCESS & AWARD
Honour Student, Bahcesehir Uni.
Honour Student, Bilkent Uni.
Award Of Excellence In Extra-Curricular Activities, Bilkent University
PROFESSION
Brand Management and
Marketing Communication
Creative Design Approach
EXPERIENCE
Sezer plays a crucial role in planning, directing, and coordinating the marketing policies and programs of a firm. This involves analyzing the demand for products and services offered by the firm and its competitors, identifying potential customers, and developing pricing strategies to maximize profits or market share while ensuring customer satisfaction.
Sezer is also responsible for overseeing product development and monitoring trends to identify the need for new products or services. They evaluate the financial aspects of product development, including budgets, expenditures, research and development appropriations, and profit-loss projections.
In addition, Sezer negotiates contracts with vendors or distributors to manage product distribution, establish distribution networks, or developing distribution strategies. They coordinate and participate in promotional activities or trade shows, working with developers, advertisers, or production managers to effectively market products or services.
Overall, Sezer's expertise in marketing and business operations is essential to the success of the firm.
Sezer is the founder of Brand Planet, a media brand with a global focus on creativity, modern technology, data analysis, people, culture, and innovation. Brand Planet serves as an effective resource in various sectors, with a news section that covers the latest developments across dozens of industries, an idea section aimed at providing sector-specific insights and ideas, and a career section featuring career inspiration and job portals for companies. Sezer plays a crucial role in determining the strategies for Brand Planet.
Sezer is a skilled professional who assists in planning, directing, and coordinating marketing policies and programs. He helps determine the demand for products and services offered by a firm and its competitors, identifies potential customers, and assists in developing pricing strategies to maximize the firm's profits or share of the market while ensuring customer satisfaction. Sezer is also great at overseeing product development and monitoring trends that indicate the need for new products and services.
He is experienced in evaluating the financial aspects of product development, including budgets, expenditures, research and development allowances, and ROI and profit-loss projections. Sezer is also skilled in negotiating contracts with vendors or distributors to manage product distribution, establish distribution networks, or developing distribution strategies. He can coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers to effectively market products or services. Finally, he can negotiate contracts with vendors or distributors to manage product distribution, establish distribution networks, or develop distribution strategies.
He was responsible for synchronizing various marketing communication (Marcom) disciplines to support Kantar's product launch and sustaining marketing communications in Turkey. He collaborated closely with a range of functions and departments and is fluent in a variety of media, including print, digital, and video/motion graphics. He is highly experienced in both product launch and sustaining activities and has a deep knowledge of the creative development process. He is a self-motivated, flexible individual with strong communication skills, and a strategic thinker capable of seeing the bigger picture and orchestrating projects to that end.
In this role, he constantly challenged the status quo and sought new and better ways of communicating both internally and externally.
He worked with local agency partners to ensure that all communication deliverables were fully integrated and flawlessly executed, meeting Kantar's extremely high-quality standards. He also participated in channel partner relationships, communications plans, and programs in concert with WW and local Partner Communication teams where appropriate. He provided input to Global teams on creative and messaging for seasonal programs to ensure local relevance and impact. On a regular basis, he collected and shared actionable and pertinent communications insights to help guide, inform, and improve their global communications plans and efforts. Finally, he maintained a calendar of key local cultural/seasonal events and served as the Marcom point person for any related Kantar communications.
He collaborated cross-functionally with teams in shopper marketing, category, sales, finance, and supply to implement insight-driven marketing activities. He effectively tracked brand performance against business targets and provided recommendations to maximize brand targets. He also provided strategic marketing support to the Senior Brand Manager, focusing on driving sustainable sales growth and portfolio profitability.
He monitored and followed up on sales and consumer KPIs, from gathering data to defining action plans. He was responsible for in-store and shopper communication of campaigns, and coordinated events, sampling activities, promotions, and other below-the-line (BTL) projects with agencies. He assisted in managing digital marketing campaigns, including social media, and generated ideas for communication under the brand's responsibility.
He kept track of new market developments and competition, worked closely with the sales group, and collected and synthesized insights on brand/product performance for Aytaç, as well as item-level forecasting, tracking, and performance summaries. He provided recommendations to the Brand Manager and planned and implemented the introduction of new products. He consulted with Sales, Planning, Customer Marketing, and Finance to ensure effective and profitable product marketing.
Marketing Communication
and Creative Design Specialist
March 2014 – Feb 2015
Istanbul, Turkey
Kantar
He served as the subject matter expert in Information Design, with a main focus on Infographics and Data Visualization. He supported Kantar Turkey's design direction and creative execution of client deliverables, pitches, and marketing initiatives while adhering to Kantar's global brand guidelines and adding custom flair on a project-by-project basis. Additionally, he was responsible for advertising the company's products and services on various media channels, with a particular emphasis on social networks and promoting the company's offerings during social events.
He coordinated the design of promotional material and distributed it via online and offline channels. He also networked with potential clients and industry experts to increase brand awareness, crafted and sent regular newsletters about the latest company news, and planned press conferences and interviews.
Working under the guidance of the Design Lead, he managed the design process from concept to completion. He was responsible for creating visually appealing and story-led designs that bring data insights to life for major clients. Finally, he worked with the business to translate abstract ideas and data insights into actionable impact and transform them into visually appealing and engaging presentations.
In his role, he collaborated with the team to develop and execute marketing strategies, identifying target areas and leveraging resources to effectively reach foreign markets. He also played a key role in creating new marketing materials to support these efforts.
His strong communication and negotiation skills allowed him to effectively engage with corporate clients, and he was skilled at analyzing data to prepare regular reports on market trends and consumer behavior. In addition, he was proactive in exploring creative channels to expand into new international markets.